HOW IT ALL STARTED

Back in 1984, 5 sisters started a small business in Singapore making leotards. The company was started because the sisters wanted to cater to a growing demand for good quality fitness wear for ladies. The brand was conceived to fill a gap in the fitness market within Singapore, but have since expanded to become a leading international manufacturer of active wear. In fact, back then in the eighties they were already talking about a ‘lifestyle of active wear that consumers could wear straight from the gym to the streets’. What we know today as athleisure, the Tan sisters were already turned on to it back then.